The story of El Guabo, one of Equal Exchange’s farmer partners, is a success story in grassroots organizing. In 1998, 14 small-scale banana farmers in southwest Ecuador decided to take the tremendous risk of sending one container (about 38,400 lbs) of bananas to Europe with the hope of selling it directly to a supermarket. By cutting out the middleman, they took the power back into their own hands. With the sale of this first container, the El Guabo Association of Small Banana Producers was born. The entrepreneurs transformed themselves from individual, marginalized growers into a democratically run organization with access to the international market.
Today, El Guabo is a farmer-run co-operative with 350 small-scale banana farmers. Each farmer is committed to improving quality of life for themselves and their communities. In addition to earning a fair price for their bananas, the co-op receives an additional $1 per case (approx. 40 lbs of bananas) as a Fair Trade social premium. El Guabo’s members voted to spend the premium on education, health care, retirement, environmental projects and infrastructure improvements. Additionally, El Guabo is giving back to the local and global community by sharing their highly successful cooperative model with other producer groups in Ecuador and throughout the world.
Learn about our other banana farmer partner: