Equal Exchange is excited to announce a new partnership with PRAGOR, a progressive group of small-scale avocado farmers in Michoacán, Mexico. This region of Mexico is called “the avocado capital of the world.” However, powerful corporate interests have made it difficult for small-scale farmers to compete. In response, PRAGOR courageously organized and decided they would collectively control the entire process from growing to exporting.
PRAGOR is composed of 20 producer members who each own an average of 10 acres of land, all 100% organic. Many of the
members transitioned to organic 10 or more years ago, a revolutionary move at the time. On several of these farms reside the oldest Hass Avocado trees in the region, now 60 years old, still producing avocados. Despite the excitement each producer has for the future, a major challenge is finding trading partners who believe in their mission and will engage in the respectful and fair business relationship their members deserve. As you can imagine, there are not many organizations like Equal Exchange. PRAGOR’s strength and perseverance is a lesson for anyone committed to working for change in the world.
“We became commited to Fair Trade because we believe it is lifesaving. It assures a fair price and that makes the producer feel safe.” —PRAGOR