Why did you make your chocolate bars smaller?

During the last few years, cocoa prices have gone up (which is great news for small farmers!), and so Equal Exchange made the decision to change the size of our bars rather than increase our price per bar. We hope that selling our chocolate in slightly smaller bars will help keep our chocolate affordable for you and many new customers, so that together we can buy more chocolate that benefits small-scale farmers. All bars will change from 3.5 oz (100g) to 2.8 oz (80g) but the height and width of bars will be the same, they will just be less thick.