Equal Exchange is excited to announce a new partnership with PRAGOR, a progressive group of small-scale avocado farmers in Michoacán, Mexico. This region of Mexico is considered the avocado capital of the world. However, powerful corporate interests have made it difficult for small-scale farmers to compete. In response, PRAGOR courageously organized and decided they would collectively control the entire process from growing to exporting. PRAGOR's strength and perseverance is a lesson for anyone committed to working for change in the world.
For a map of Equal Exchange avocado and banana distribution, click here.