Behind the Barcodes | Equal Exchange
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Join Us in Supporting

Behind the Barcodes

About the Campaign

Equal Exchange and Oxfam have had a long standing history of solidarity working together to help mobilize the power of people, like you, to shed light on the exploitation and human rights violations in our food system. Oxfam launched the Behind the Barcodes Campaign to raise the voices of the people who produce our food and demand supermarkets take accountability for the workers in their supply chains. 

Oxfam assessed the six biggest retailers in the United States on how they tackle critical issues affecting the people who produce the food they sell. They conducted their research by examining publicly available information relating to each retailers policies and evaluating it against indicators in four areas: transparency and accountability, workers, farmers, and women.

The results reveal that US supermarkets are failing to do enough to protect the rights of the workers in their supply chain, address the rights and equality of women, support-small-scale farmers and be transparent throughout their operations. Out of all 6 retailers, they have at least sat down to talk with Oxfam about the results, all retailers except Wholefoods. We are asking you to use your voice, to demand Whole Food's takes accountability in the food they sell.

Take Action

Consumers have the power to change the way supermarkets do business.

Join Equal Exchange and Oxfam to help create a more equal and just food system. We are asking Equal Exchange supporters, advocates and allies to add your voice to Behind the Barcodes by asking Whole Foods to take responsibility for the people behind their supply chains.Take action by delievering this letter to a Whole Foods manager near you.

Dont’ have a store near you? Use your voice by calling, sending an e-letter or sharing your letter virtually on social media.



We Want to Hear from YOU!

For more information, questions or curiosity please reach to our organizing department (Frankie, Emily, and Danielle) at the information below. We would love to hear about your experience!

(e)  (p) 508-427-5225