What steps does Equal Exchange take to ensure top quality coffee?

Our concern for the quality of farmers' lives is matched by our concern for the quality of our coffee. Through our long-term relationships with thefarmers and yearly visits to the co-ops, we maintain an intimate knowledge of
the coffee harvest and the quality of the beans.

We have a
rigorous system for quality control from bean to cup. Each pre-shipment sample
is evaluated to meet our standards. When the approved shipment arrives, it is
evaluated again for consistency and preparation. After each coffee is roasted,they are individually "cupped" to ensure consistency in the roast and the flavor profile needed for that particular coffee.