Categories: At Equal Exchange

The Women’s March on Washington (and elsewhere) on Jan. 21 brought many of us to the streets, to stand in solidarity with those most vulnerable to systems of oppression and prejudice. Our daily work to build supply chains for small-scale farmers touches many of the issues that were marched for, from climate change to gender justice to indigenous people’s rights. Here are some of the reasons we marched, in our own words.

Four years ago, the Equal Exchange banana team launched an avocado program knowing little about the avocado market and the realities of the industry in the U.S. We started our work in avocados because we met a small farmer co-op fighting for market access in an industry where farmer voices were absent. Equal Exchange has always had a non-traditional approach in the way that we craft our producer relationships and introduce new products. Not the typical, “there is a need in the market, let’s fill it;” instead we build through relationships.

Over the years we have worked with cuppers from around the world as a tool to find and secure delicious coffee. We wondered, how can we better connect baristas and coffee shop owners, the folks who sell and represent the delicious coffee we work so hard to lay hands on, with coffee cuppers, the people that work so hard to get us these tasty little beans? The result: Cooperation in Quality 2013.

The Community Sales program, which works with congregations and schools, recently hired a group of part-time "Equal ExChangers" across the Southeast to build a local presence for Equal Exchange. The talented outreach team will be attending events and offering presentations to educate folks about how to bring fairly traded products to their community.